MASS MEDIA ASSIGNMENT (Sociology) Example | Topics and Well Written Essays - 1250 words

MASS MEDIA (Sociology) - Assignment Example These types of advertisements frequently make appeals to dark humor as a means of both gaining attention and delivering a specific message that their product or service is uniquely suited to answer. The message is embedded within the rhetoric of the visual and textual elements of the ad. To examine how rhetoric is used in advertising, an ad from the Northern Bariatric Surgery Institute that promotes weight loss with seeming emphasis on delivering a social message will be examined for its intended and perhaps unintended output. There are two basic approaches advertisers might take to the development of their ad -- first, to present a social message for the overall benefit to society with their product or service taking a modest interest through the presentation of a logo or title somewhere on the page and second, to present the product or service as the main focus of the ad with social responsibility considered secondary or not at all. Whether we acknowledge it or not, there is a grea t deal of truth behind the statement that we are what the media tells us we are. â€Å"Much of what we share, and what we know, and even what we treasure, is carried to us each second in a plasma of electrons, pixels and ink, underwritten by multinational advertising agencies dedicated to attracting our attention for entirely nonaltruistic reasons† (Twitchell, 1996: 468). In working to create the ultimate ad, many advertisers forget to consider the unintended impacts their message might have on the greater social front. â€Å"Broadly speaking, the media exist in a very close, sympathetic relationship to power and established values. They favor a consensus view of any problem: they reflect overwhelmingly middle class attitudes and experience† (Hall, 1974). Subtle clues embedded within the action or image of an advertisement such as this one can change the way people interpret and react to specific behaviors such as overeating. This ad is focused on the problem of obesit y and relies mostly upon a dominant image to impart its message. â€Å"Inductive reasoning takes a specific representative case or facts and then draws generalizations or conclusions from them. Inductive reasoning must be based on a sufficient amount of reliable evidence, in other words the facts you draw on must fairly represent the larger situation or population† (Weida, 2007). The image featured is that of a heavyset man holding his shirt open to reveal sticks of butter strapped to his torso like dynamite. It is intended to evoke an immediate negative reaction to the concept of obesity. According to Weida (2007), emotional appeals such as this are usually made to â€Å"paint a more legitimate and moving picture of reality or illuminate the truth.† Rather than relying on a string of text to make this emotional appeal, the advertisement relies almost exclusively on image with only a few small words to help direct the focus of attention. The faceless image is filled wi th the torso of this man and the numerous sticks of butter that have been attached, causing him to appear as a suicide bomber. The most dominant words on the page are â€Å"Obesity is Suicide.† As further analysis reveals, this ad works to encourage negative attitudes toward obesity, indicate an active, willing participant in the creation of an overweight person, elicit associations

Report and PowerPoint presentation about comparing between two Dining Essay

Report and PowerPoint presentation about comparing between two Dining Hall - Essay Example Others will have their dining halls centralized at one building while others prefer decentralized services. However, the ultimate objective of these plans is providing quality and affordable meals to the students. in this easy, I present my findings from an analysis of two leading universities’ dining halls in the state of Florida, the Florida University of Technology dining hall and the University of Florida dining hall. Features of the Florida University of Technology dining hall Centralization into one building The Florida University of Technology dining hall, commonly known as the Panther Dining Hall, is the sole food provider to the students in the campus. Located at the main residential building in the university, the dining hall seeks to provide the students with convince in the accessibility of food to the students. ... With its large windows that always remain open; the dining hall has a good supply of air. Additionally, students can enjoy outside weather, by choosing to eat from the outside. There are cleaners who constantly keep on mopping the floor, thus maintaining its clean nature. Quality and variety of meals Despite being the sole food provider in the university, the dining hall strives to offer the students with a variety of meals that are high quality and affordable. Professionally prepared and packaged, the students receive high standard services from the dining hall. Having a meal in the hall gives one the impression of eating from a three star restaurant. Among the popular meals available in the dining hall to the students, include pizza buffet, pasta to order, deli, dessert, home-style entree with carvery, and salad (â€Å"Florida Institute of Technology,† 2013.) Presence of bars and international drinks Within its premises, there is an international bar and grill, which serves students with different alcoholic brands. With a variety of different alcoholic beverages, most of which are drawn from different countries, the dining hall factors in the international students (â€Å"Florida Institute of Technology,† 2013.) Therefore, one does not have to leave the campus premises in order to have their drinks. Not unless the students want to for a night out in the city, the dining hall fully caters for all the drinks that students could require. This enhances their security, as they do not have to leave the school compound most of the times. Different alcoholic bars and beverage bars The dining hall also has a beverage bar, one that serves the non-alcoholic drinks to the students (â€Å"Florida Institute of Technology,† 2013). This